A new chapter for Vicine
Vicine was founded by italian designers and childhood friends Francesca Oddenino and Martina Garbolino. After a long time spent refining their skills at world-class universities and agencies in London, the two decided to combine their expertise in branding and digital to craft meaningful and timeless brands and digital products. They decided to call their agency Vicine, which means close (fem.) in Italian.
We find our name especially meaningful because of our signature approach to projects. We combine branding and user experience design techniques to focus on deep, extensive research to get closer to our clients, their values and their users. We then use these invaluable insights to discover what truly differentiates them and we craft brands and digital products that matter.
Since starting Vicine, we were privileged to partner with some of the world’s leading companies in numerous fields, including PR, communications and digital transformation. We were also proud to help some incredible startups take their dreams from paper to local — and even global — success. We will be sharing some of their stories in the next few weeks.
As a studio, we always see our success through the success of our clients, but today we wanted to share some exciting news that will kickstart a new era for Vicine.
We have a new creative director
We couldn’t be prouder to announce that Vanessa Poli has joined us as our new creative director. Vani is an exceptional multi-disciplinary designer with over 10 years of experience in branding and digital design. In her previous role she was the art director at renowned Interaction Design studio To-Do in Turin, where she oversaw projects big and small in all fields of design, from coding to print. Her versatility is the perfect bridge between branding and digital.
In her first month and a half at Vicine, Vani has hit the ground running, contributing to three global brands we worked on for BCG DV, and giving an important push to our long overdue self (re)brand. We look forward to a brilliant future together.
We (re)branded!
At Vicine we have been lucky enough to be incredibly busy with work from day one. While that opened incredible opportunities, it never allowed us to pause and take the time to brand ourselves. The arrival of Vanessa was the perfect excuse to define what Vicine means to us and how we want to communicate our company to the world. Today, we are excited to share our new identity, including a brand new website.
The identity was crafted around the concept of proximity. This is because closeness in all of its connotations — as we explain above — is what defines us and drives us, every day.
With a stronger identity comes a stronger awareness of where we are and where we want to be, and we couldn’t be more excited about this new chapter for our studio.
We look forward to meeting new ambitious clients and to taking on their challenges to build meaningful brands and products for the future. If you have a project that you would like to discuss with us please get in touch on LinkedIn or email us at hello@vicinedesign.com.
